Apple TV refuses to be overshadowed by Roku andChromecast with the company remaining ever diligent in continuing to update the set top.
The box now boasts five new channels - Disney Channel, Disney XD, Weather Channel, Vevo and the Smithsonian Channel.
The latter two are already available on Roku so Apple is playing a bit of catch up, however the company seems to have a few tricks left for conquering television.

Apple still wants a bite out of TV

Just earlier this month, Apple picked up video recommendations site Match.tv and the Apple TV site listsiTunes Radio as "coming soon," which we can look forward to with the fall iOS 7 release.
We can also expect the company to update its set top box to better compete with Chromecast, or finally release the rumored Apple iTV.
Either way, Apple wants to remain a living room contender and has even made peace with Google by allowing a Chromecast app.